Selby Group | Dr. Aaron Anderson’s new book
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Dr. Aaron Anderson’s new book

Dr. Aaron Anderson’s new book

Engaging Resistance: How Ordinary People Successfully Champion ChangeO.k., this is the last reminder (for now): Dr. Aaron Anderson’s new book from Stanford Press, Engaging Resistance: How Ordinary People Successfully Champion Change has been published, and while he does provide a robust and in-depth meta-model, this book is not just for academics.

Dr. Anderson has tackled the challenge of providing an empirically based explanation of resistance to organizational change and why some change agents succeed while others fail. He tracks two organizations in great detail to determine what made these significant changes stick. Hint: it’s not about having a detailed, thorough, and well-thought-out change management plan.

You’ll have to buy the book to find out the answer, though. I’m remaining tight-lipped with the secret.

I’m quoted in the book (page 54), which is quite an honor. To the best of my knowledge, this is the first time I’ve been cited by a scholar.

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