Master the Art of
Leading Change
Whatever path brought you here, we want you to thrive, not just survive. For nearly three decades, Selby Group has helped top leaders overcome hurdles, transform organizations, and become the leaders they always wanted to be. Not with generic playbooks, but with strategies built for your situation.
What's Your Biggest
Leadership Challenge Right Now?
Every engagement is built around your specific situation. Select the challenge that resonates most.
Leading Through Constant Disruption & Change
The skills that got you here predate the era of constant disruption. What worked before — decisive, efficient, or expert-led approaches — may actually be working against you now. The leaders who thrive today have learned to lead adaptively, build resilient teams, and make sound decisions in ambiguity. That is exactly what our team helps you develop.
Steering a Major Organizational Transformation
You didn't choose to lead this transformation lightly, and neither did your team choose to go through it. The difference between transformations that stick and those that stall is rarely strategy. It's how leaders bring people with them. Our team has guided some of the most complex transformations in the technology sector, and we know how to make the human side work.
Scaling Through Rapid Growth
Hypergrowth is exciting until the seams start to show. Culture erodes, communication breaks down, and the management infrastructure struggles to keep up. We've been in the room at Cisco, Airbnb, and LinkedIn during their most explosive growth phases, and we know what it takes to build the leadership capacity that grows with you.
Building an Aligned, High-Performing Leadership Team
A misaligned leadership team is one of the most expensive problems any organization can have, and one of the hardest to see from the inside. We use assessments, strategic offsites, and targeted coaching to turn a group of smart, well-intentioned people into a team that moves together.
Let's Figure It Out Together
Not every leadership challenge arrives with a clear label. Sometimes you just know something is off: the team feels off, results are slipping, or you're simply not enjoying the work the way you used to. That is exactly the kind of conversation our team is built for. Our intake process gets to the root of what's actually happening.
Strategic Coaching & Advisory Built for Your Situation
Every engagement starts with understanding your business context, your team dynamics, and what results actually matter to you.
Optimize Your Leadership
1:1 executive coaching, advisory, and 360-degree feedback that builds lasting impact, not just short-term performance fixes. No limits on time or access to your coach.
- Executive coaching & advisory
- 360° feedback & debrief
- Leadership presence development
- Stakeholder & political navigation
Build High Performance Leadership Teams
Strategic offsites, team assessments, and facilitation that transforms a group of smart people into an aligned, resilient leadership team that excels under pressure.
- Leadership team assessments
- Strategic offsites & retreats
- Optimizing interpersonal dynamics
- Cross-functional alignment
Deepen Next Generation Skills
Tightly focused group coaching, workshops, and webinars for the next generation of leaders in your organization.
- Stakeholder influence workshops
- Change leadership training
- Leading in a disruptive & uncertain world
- Manager development programs
Navigate the Technology Leadership Frontier
Specialized consulting for CTOs, CISOs, CDOs, and technology executives working at the intersection of AI, data strategy, cybersecurity, and organizational change.
- CTO / CDO / AI leadership strategy
- CISO executive coaching
- Technology org design & transformation
- IT & cyber business influence
A Partner, Not Just a Coach
Every engagement is a collaboration. Our team works alongside you and your leaders, in the room, at the table, and through the hard conversations, to build lasting change from the inside out.
Nearly Three Decades of Real Results
After 10 years in organizational development, I started Selby Group in 1997 to help leaders, teams, and companies thrive in a fast-changing world. I've spent nearly three decades studying what actually works.
In that time, I've developed a deep appreciation of the enormous impact leaders have, not only on immediate business results, but more importantly, on the long-term vitality and durability of the organization in a world filled with uncertainty and disruption.
Selby Group's clients include leaders at Cisco, Airbnb and LinkedIn during their hyper-growth phases, Ciena, Sony, Nestlé, Dow Jones, Hearst, and many more, including multiple Silicon Valley start-ups and small businesses. Over 3,000 leaders and professionals have worked with me to up level their ability to lead in environments of frequent disruption, change, and transformation.
I received a Master's degree in Speech Communication from the University of Illinois and serve on the Advisory Board for UC-Berkeley Extension's Leadership Program. I continue to be both intrigued and mortified that my blog post How to Handle an Ineffective Boss was the runaway hit, with over 45,000 views and counting.
Challenges create the greatest growth opportunities of our lives.— Jennifer Selby Long, Founder & Principal
What Leaders Are Saying
Her wealth of business experience combined with her positive, compassionate attitude make her a world-class executive coach and management consultant. Even 13 years later, Jennifer continues to serve as my trusted advisor and business coach.Han KimFounder, Trinegy · Former VP Samsung · Executive in Residence, Cornell SC Johnson
Jennifer brought incredible leadership and organizational design experience within the IT space. She possesses a keen understanding of personality types and how to get each manager to work effectively. I would not hesitate recommending Jennifer to others.Mike JenningsCOO, Tonic Audio · Former IT Leader at LinkedIn & Airbnb
Jennifer has been an integral extension of my leadership team helping us all be our best. She's situationally aware, helps build processes, and is strong in assessing team strengths and weaknesses. I've had the pleasure of working with her at Cisco, LinkedIn, and now Ciena.Craig WilliamsCIO, Ciena
Jennifer is a dynamo, helping leaders navigate the precarious dynamics of corporations. Her positive energy combined with keen intellect and vast subject-matter knowledge have garnered her significant credibility across professional disciplines.Diane (Bisgeier) TateExecutive & Employee Communications, Salesforce
What's unique about Jennifer is her ability to change and transform leadership capabilities of an organization, as well as help develop an overall strategy and execution plan meeting the unique objectives of the business.Afsaneh LaidlawVice President, Engineering · Cisco Systems
One of the things I have always appreciated about Jennifer is the sense of perspective she brings to the coaching process. Her insights enable leaders to see themselves in the way that others see them, not just how they would like to be perceived.Don ProctorCEO & Founder, Bk97 Digital · Former SVP, Cisco Systems
My manager brought Jennifer in to help us build a high functioning team and learn how to better communicate with each other. Sessions with Jennifer have been fun and interactive and truly helped our team progress.Tabitha MillerTechnical Sales Director, Total Phase
Having attended MBTI and executive communication training with Jennifer I can safely say that this was the best organized and most valuable training I have attended in years. The excellent course planning, content, and engaging facilitation from Jennifer really helped me understand better my colleagues and how to take personality styles into account.Sinclair VassChief Commercial Officer, Velodyne Lidar
Jennifer is one of the top ten people that have made a difference in my life and career. Her guidance has been invaluable. Jennifer was an early pioneer of leadership behavior that is just now being recognized as spot on.Lance PerryVP – IT, Cisco Systems
I have had the great privilege of being coached by Jennifer over the past year. She facilitated the most productive global leader offsite that I have been a part of in my tenure at LinkedIn. I would recommend Jennifer without reservation to leaders at all levels looking to transform themselves and their teams.Alex LacayoCreative Director, Airbnb
Conversations Worth Listening To
Jennifer is a recurring guest on top-ranked leadership and cybersecurity podcasts. Every episode opens in a new tab.
From the Selby Group Blog
Evergreen leadership insight, no timestamps, no noise. Just content worth reading.
How to Handle an Ineffective Boss
A frank and practical guide that resonated with tens of thousands of professionals navigating difficult leadership situations.
Read Article →Recently Promoted to Lead Your Department? Avoid These Three Mistakes
The skills that earned your promotion are often the exact ones you need to let go of at the next level of leadership.
Read Article →Do You Have an Issue with a Colleague? How to Make It Right Again
A practical framework for repairing fractured working relationships before they become permanent damage.
Read Article →How to Keep Employees from Jumping Ship
What leaders consistently get wrong about retention, and the small shifts that actually make people want to stay.
Read Article →Should You Quit Your Job?
A measured framework for one of the most consequential and emotionally loaded career decisions you will ever make.
Read Article →Who Is the Most Powerful Person in the Room?
The lightning-fast way to figure it out, and why getting this right changes every high-stakes meeting you walk into.
Read Article →Ready to Transform
Your Leadership?
Reach out. We would love to understand where you are and where you are trying to go.